The customer already had Enhanced Ecommerce tagging implemented on their site when Avatria engaged, which allowed the customer to generate Convert’s rankings and begin the A/B test very quickly.
Avatria helped guide the customer through the ranking implementation process in Magento and sucessfully executed multiple A/B tests as a part of the free trial.
Despite the fact that the customer is a small business, they were able to see significant gains over their default sort. The customer is now using Convert’s Magento integration to make ranking implementation even simpler.
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics: