Company Profile
Business Type
Adult Products Retailer
Ecommerce Platform
Magento 1.9
Business Size
Small Business
Search Engine
Default
Challenges
  • Large catalog (20,000+ SKUs)
  • Complex hierarchy (100+ categories)
  • <1% conversion rate
  • Many similar products with minor differentiation
  • New products frequently introduced
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
90 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
Fifty-four
CONTROL VARIANT
Magento Best Sellers
Summary

The customer already had Enhanced Ecommerce tagging implemented on their site when Avatria engaged, which allowed the customer to generate Convert’s rankings and begin the A/B test very quickly.

Avatria helped guide the customer through the ranking implementation process in Magento and sucessfully executed multiple A/B tests as a part of the free trial.

Despite the fact that the customer is a small business, they were able to see significant gains over their default sort. The customer is now using Convert’s Magento integration to make ranking implementation even simpler.

THE RESULTS