Company Profile
Business Type
Perfumes
Ecommerce Platform
Shopify
Business Size
Small Business
Search Engine
Default
Challenges
  • Many similar products with minor differentiation
  • Minimal site search usage
  • Large number of product categories
  • High number of new visitors (>80%)
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
28 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
370
CONTROL VARIANT
Shopify Best Selling Sort
Summary

Prior to engaging Avatria, La Belle Perfumes was using Shopify's native Google Analytics Enhanced Ecommerce tracking, which was collecting flawed data. Avatria helped La Belle Perfumes properly implement Enhanced Ecommerce tagging via theme updates and Google Tag Manager.

As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.

Convert rankings were then applied to the site's "Featured" sort order on all collections via Convert's Shopify integration.

THE RESULTS