Company Profile
Business Type
Jeweler
Ecommerce Platform
Shopify
Business Size
Small Business
Search Engine
Default
Challenges
  • Many similar products with minor differentiation
  • Minimal site search usage
  • New products frequently introduced
  • High number of new visitors (>75%)
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
30 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
15
CONTROL VARIANT
Shopify Bestsellers Sort
Summary

Prior to engaging Avatria, Newborn Feathers was using Shopify's native Google Analytics Enhanced Ecommerce tracking, which was collecting flawed data. Avatria helped Newborn Feathers properly implement Enhanced Ecommerce tagging via theme updates and Google Tag Manager.

As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.

Convert rankings were then applied to the site's "Featured" sort order on high-traffic collections via Convert's Shopify integration.

THE RESULTS
Category Results
Category results represent the performance of products within a test category.
+9.14%
Unique Purchases
+11.18%
Product Revenue
+6.05%
Revenue Per Impression

In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics:

  • List Conversion Rate
  • Buy-to-Detail Rate
  • Product Detail Views
  • Adds to Cart
  • Sitewide Per-Session Value
  • Sitewide Average Order Value