Company Profile
Business Type
Textiles
Ecommerce Platform
Shopify
Business Size
Midsize
Search Engine
Default
Challenges
  • Complex hierarchy (100+ categories)
  • Many similar products with minor differentiation
  • New products frequently introduced
  • Low number of returning visitors (<20%)
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
38 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
Five
CONTROL VARIANT
Shopify Best Sellers
Summary

When Paradise Fibers first engaged with Avatria, they didn’t have any Enhanced Ecommerce tagging in place. They had previously attempted to use plugins to enable the necessary tagging, but these proved to be unreliable and didn’t provide all the required data. Avatria was able to step in and very quickly get their tagging implemented using a combination of theme updates and Google Tag Manager.

Convert used this data to tune it’s machine learning model specifically for the Paradise Fibers site. Our rankings were then applied to the site’s “Featured” sort order via Convert’s Shopify integration. Once integrated, the rankings were updated automatically based on customer behavior, eliminating the need for manual merchandising.

THE RESULTS