Prior to engaging Avatria, Tula Skincare was using Shopify’s native Google Analytics Enhanced Ecommerce tracking, which was collecting flawed data. Avatria helped Tula properly implement Enhanced Ecommerce tagging, including true view impressions, via theme updates and Google Tag Manager.
As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert’s rankings.
To implement Convert’s rankings, Avatria built a custom frontend application that would allow Tula to provide 1-to-1 personalized rankings to all customers.
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics: