Company Profile
Business Type
Sporting Goods
Ecommerce Platform
Shopify
Business Size
Small Business
Search Engine
Default
Challenges
  • Extremely large catalog
  • Many similar products with minor differentiation
  • Minimal site search usage
  • New products frequently introduced
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
63 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
38
CONTROL VARIANT
Shopify Bestsellers Sort
Summary

Prior to engaging Avatria, Worldwide Cyclery was using Shopify's native Google Analytics Enhanced Ecommerce tracking, which was failing to collect key actions. Avatria helped Worldwide Cyclery fully implement Enhanced Ecommerce tagging via theme updates and Google Tag Manager.

As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.

Convert rankings were then applied to the site's "Featured" sort order on high-traffic collections via Convert's Shopify integration.

THE RESULTS
Category Results
Category results represent the performance of products within a test category.
+3.4%
List Conversion Rate
+5.5%
Product Revenue
+7.4%
Revenue Per Impression

In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics:

  • Unique Purchases
  • Cart-to-Detail Rate
  • Product Detail Views
  • Adds to Cart
  • Checkout to View Rate
  • Product Clicks
  • Product Detail Views
  • Checkouts

Michael Bartovsky

Digital Marketing Manager

Working with the Convert team was an absolute pleasure - during testing, there was more than enough communication and transparency on both sides. They were even willing to extend our initial test period to further optimize results. I would highly recommend anyone looking to optimize their store to work with the team at Convert!