Avatria's John McDonough explains how to leverage Google Analytics Enhanced Ecommerce reports to help improve sales. John also audits a customer's Enhanced Ecommerce reports and provides a detailed analysis during the webinar!
During this 60-minute session, we cover:
An overview of Google Analytics Enhanced Ecommerce reporting
The key metrics that you will have access to after enabling Enhanced Ecommerce
A walkthrough of how each report can help you analyze shopping behavior on your site
Recommendations on additional insights and analysis you can conduct on your own shopping data