Avatria's John McDonough explains how to leverage Google Analytics Enhanced Ecommerce reports to help improve sales. John also audits a customer's Enhanced Ecommerce reports and provides a detailed analysis during the webinar!

During this 60-minute session, we cover:

  • An overview of Google Analytics Enhanced Ecommerce reporting
  • The key metrics that you will have access to after enabling Enhanced Ecommerce
  • A walkthrough of how each report can help you analyze shopping behavior on your site
  • Recommendations on additional insights and analysis you can conduct on your own shopping data
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