Avatria's John McDonough explains why every eCommerce site needs to implement Enhanced Ecommerce tagging for Google Analytics. John also demonstrates how he audits a customer's analytics tagging live during the webinar!

During this 60-minute session, we cover:

  • An overview of Google Analytics Enhanced Ecommerce data tracking
  • Why all eCommerce sites should care about enabling these tags
  • A explanation of how each tag is valuable in measuring shopping behavior on your site
  • Live analytics tagging audit on an attendee's eCommerce site
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