Avatria's John McDonough explains why every eCommerce site needs to implement Enhanced Ecommerce tagging for Google Analytics. John also demonstrates how he audits a customer's analytics tagging live during the webinar!
During this 60-minute session, we cover:
An overview of Google Analytics Enhanced Ecommerce data tracking
Why all eCommerce sites should care about enabling these tags
A explanation of how each tag is valuable in measuring shopping behavior on your site
Live analytics tagging audit on an attendee's eCommerce site