Are you tracking eCommerce metrics on Shopify? Don’t let a flawed feature force you to miss out on valuable insights.

In a quest for ease and simplicity, Shopify’s Enhanced Ecommerce feature has sacrificed the depth and complexity that make Google Analytics’ solution so valuable.

Why You Should Add Machine Learning Capabilities to Your eCommerce Store

In this article, we will try to demystify machine learning, show a tangible example of how it works, and demonstrate how it can help ecommerce businesses improve their conversions.

Search vs. Categories: Behind the Traffic Numbers

Do you know how customers find your products? We look at the differences between site search and product categories.

Why You Should Be Tracking Product List Impressions & Detail Views on Your eCommerce Site

Learn how tracking product list impressions and product detail views with Google Analytics Enhanced Ecommerce can boost your conversion rates.

Rethinking Your Rankings: What Defines a High Performer?

Common ecommerce metrics, like sales or conversion rates, aren’t truly meaningful until you put them on a level playing field. Here’s how you can do that.

How Behavioral Data Can Help Improve Search

Learn how conventional search works, how behavioral techniques can improve it, and how you can tap into these innovations.