In a quest for ease and simplicity, Shopify’s Enhanced Ecommerce feature has sacrificed the depth and complexity that make Google Analytics’ solution so valuable.
In this article, we will try to demystify machine learning, show a tangible example of how it works, and demonstrate how it can help ecommerce businesses improve their conversions.
Common ecommerce metrics, like sales or conversion rates, aren’t truly meaningful until you put them on a level playing field. Here’s how you can do that.