In a quest for ease and simplicity, Shopify’s Enhanced Ecommerce feature has sacrificed the depth and complexity that make Google Analytics’ solution so valuable.

In this article, we will try to demystify machine learning, show a tangible example of how it works, and demonstrate how it can help ecommerce businesses improve their conversions.

Do you know how customers find your products? We look at the differences between site search and product categories.

Learn how tracking product list impressions and product detail views with Google Analytics Enhanced Ecommerce can boost your conversion rates.

Common ecommerce metrics, like sales or conversion rates, aren’t truly meaningful until you put them on a level playing field. Here’s how you can do that.

Learn how conventional search works, how behavioral techniques can improve it, and how you can tap into these innovations.