Prior to engaging Avatria, Sports World Chicago did not have Google Analytics Enhanced Ecommerce tracking enabled, preventing them from capturing high-quality data about customer shopping behaviors. Avatria helped Sports World implement Enhanced Ecommerce tagging via Google Tag Manager.
As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.
Convert rankings were then applied to the site's "Featured" sort order on high-traffic categories, and updated on a weekly basis.
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics: