Company Profile
Business Type
Sports Apparel
Ecommerce Platform
BigCommerce
Business Size
Small Business
Search Engine
Default
Challenges
  • Large catalog
  • Many similar products with minor differentiation
  • Minimal site search usage
  • New products frequently introduced
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
30 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
29
CONTROL VARIANT
Newest Items Sort
Summary

Prior to engaging Avatria, Sports World Chicago did not have Google Analytics Enhanced Ecommerce tracking enabled, preventing them from capturing high-quality data about customer shopping behaviors. Avatria helped Sports World implement Enhanced Ecommerce tagging via Google Tag Manager.

As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.

Convert rankings were then applied to the site's "Featured" sort order on high-traffic categories, and updated on a weekly basis.

THE RESULTS
Category Results
Category results represent the performance of products within a test category.
+52.63%
List Purchases
+53.03%
List Conversion Rate
+19.63%
Average Purchases per User

In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics:

  • Transactions
  • Conversion Rate
  • Sitewide Purchases
  • Product Clicks
  • Adds to Cart
  • Checkouts
  • Clickthrough Rate
  • Cart-to-View Rate
  • Checkout-to-View Rate
  • Buy-to-Detail Rate

Brad Rosen

Managing Partner

Convert and the Avatria team have offered incredible value to our site. Not only did they help us start collecting critical new data, but Convert made an immediate impact on our sales. I'm looking forward to applying Convert to our entire site, and seeing what kind of difference it can make in the months to come.