It's 2020: If you're not using Google Analytics Enhanced Ecommerce, you're leaving money on the table.
Do you know:
Where customers drop off in the shopping funnel?
How often specific products are viewed on category pages, carousels, and search results?
Which product detail pages perform the best?
The purchase-to-impression rate for every product in your catalog?
As an eCommerce site, insights like these can make all the difference.
Unfortunately, only a fraction of sites that use Google Analytics have Enhanced Ecommerce tracking enabled properly.